Maurie AI vs Thryv
One intuitive platform that makes scaling your business easy.
A Thryv alternative for small businesses that want the CRM, AI chat and an AI Phone Receptionist in one account from $0, without a $185-a-month start and an onboarding fee.
Start free, with AI on your website and your phone.
Maurie AI covers the whole business: AI chat, CRM, quotes and e-signatures, payments, support, marketing, and local marketing. One platform, one customer record, one place to work.
Start free, no onboarding fee
Maurie AI has a Free plan, and Starter is $49 a month billed yearly. Thryv’s Business Center is $185 a month plus a one-time $250 onboarding fee.
A phone receptionist that books and transfers
Maurie AI’s AI Phone Receptionist books into Google Calendar on Starter and up and transfers urgent calls during your hours. Thryv’s AI Call Assistant answers missed calls and creates a lead; booking and transfers are not listed for it.
An AI chatbot on every plan
Maurie AI’s AI agent answers on your website and turns visitors into leads. A website chatbot is not listed on Thryv’s pages.
Not listed on Thryv’s pricing and feature pages — part of Maurie AI:
- An AI chatbot for your website
- A published Help Center
- A cash register
- Rewards and punch cards
- A free plan
With Maurie AI, they are part of the platform.
How Maurie AI and Thryv compare
| Feature | Maurie AI | Thryv |
|---|---|---|
| AI agent | ||
| AI chatbot for your website | Yes: Every plan, Free included | Not offered or not listed; see detail: Not listed on its site |
| Phone answering | ||
| When it answers | Yes: Every call, only the calls your team misses, or after hours: you choose | Partly: AI Call Assistant answers the calls you can’t take; its price is not shown on the pricing pages |
| Booking appointments | Yes: Books into Google Calendar, Starter and up | Partly: Not listed for the AI Call Assistant; calendar and appointments in Business Center |
| Transfers to your team | Yes: Transfers when the caller asks for a person or when it’s urgent, during your hours; after hours it takes a message | Not offered or not listed; see detail: Not listed for the AI Call Assistant |
| Every caller in the CRM | Yes: Every caller saved to the built-in CRM, with the call on the contact’s timeline | Yes: The AI Call Assistant creates a lead in Thryv |
| Sales & CRM | ||
| Contacts and customer records | Yes: Contacts on every plan; companies, lists, and property history from Starter | Yes: Customer database in Business Center |
| Quotes, documents & payments | ||
| Quotes and e-signatures | Yes: Maurie Docs add-on | Partly: Estimates and invoices in Business Center; e-signatures not listed |
| Card payments and a cash register | Yes: Maurie Pay and Cash Register on every plan | Partly: Payment processing in Business Center; a cash register is not listed |
| Customer support | ||
| Published Help Center | Yes: Starter and up, with your branding | Not offered or not listed; see detail: Not listed on its site |
| Marketing | ||
| Email marketing and websites | Yes: Starter and up: email builder, landing pages with embed code and QR codes, your own sending domain | Yes: Email marketing in Business Center; an AI website builder on Starter and a custom SEO website on Signature |
| Local marketing | ||
| Listings, reviews, and social posts | Yes: Local Marketing add-on: automated review request campaigns with a follow-up, Smart Review Link with a QR code, AI replies, review widget | Yes: Listings on 60+ directories and AI review management on Starter; social media management on Signature |
| Plans | ||
| Free plan | Yes: Yes: 1 AI agent, 50 AI messages a month, 250 contacts, Cash Register | Not offered or not listed; see detail: No free plan listed; a free trial on the marketing plans |
| How plans are priced | Yes: Per plan, with users included | Partly: Business Center $185 a month plus $250 onboarding; marketing plans $99 (1 user) or $399 (5 users) a month |
✓ included · ◐ partly or with limits · — not offered or not listed; see each feature’s detail. Thryv details from its public website, checked November 12, 2026.
Maurie AI or Thryv?
Choose Maurie AI if…
- You want to start free or from $49 a month, with no onboarding fee.
- You want AI to answer website chats and phone calls, and book appointments.
- You want a Help Center, a cash register and rewards next to your CRM.
Choose Thryv if…
- You want your business listed on 60+ directories and an AI-built website.
- You want done-for-you marketing services for ads, social media and search.
- You want a client portal and 24/7 support.
What each one costs
Maurie AI
Maurie AI offers a Free plan, then Starter from $49 per month billed annually ($59 billed monthly) with 3 users included. Plans are priced per plan, not per seat.
Free $0 · Starter $49/mo billed annually ($59 monthly) · Growth $149/mo billed annually ($179 monthly) · Pro $399/mo billed annually ($479 monthly)
Compare every Maurie AI plan →Thryv
Thryv lists Business Center (CRM, calendar and appointments, client portal, estimates and invoices, documents, payment processing, reporting and email marketing) at $185 a month plus a one-time $250 onboarding fee. Its marketing plans are Starter at $99 a month for 1 user and Signature at $399 a month for 5 users, with 15% off on annual billing; done-for-you Boosts can be added to Signature and Custom. The AI Call Assistant’s price is not shown on these pages.
As listed on Thryv’s website on November 12, 2026. Prices can change; check their site for current pricing.
Maurie AI vs Thryv: common questions
Is Maurie AI a good Thryv alternative?
Yes, if you want a CRM, an AI chatbot and an AI Phone Receptionist that books and transfers, starting free with no onboarding fee. If you want listings on 60+ directories, an AI-built website or done-for-you marketing services, Thryv offers those.
Does Thryv have an AI receptionist?
Thryv offers an AI Call Assistant that answers the calls you can’t take, shares your services and hours, and creates a lead. Maurie AI’s AI Phone Receptionist also books into Google Calendar on Starter and up and transfers urgent calls during your hours, from $49 a month on any plan.
Does Maurie AI manage business listings?
Maurie AI’s Local Marketing add-on works with your Google Business Profile, review requests and social posts. It doesn’t list your business on other directories.
Sources
Thryv is a trademark of its owner. Maurie AI is not affiliated with or endorsed by Thryv. This comparison is based on publicly available information checked on November 12, 2026; features and prices may have changed since.
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