Maurie AI vs HubSpot
One intuitive platform that makes scaling your business easy.
A HubSpot alternative for small sales teams: an AI chatbot, a CRM with searchable custom properties, quotes with e-signatures and payment, and local marketing — in four simple plans with your users included.
Everything a small sales team needs, without climbing HubSpot’s tiers.
Maurie AI covers the whole business: AI chat, CRM, quotes and e-signatures, payments, support, marketing, and local marketing. One platform, one customer record, one place to work.
Quote, sign, and get paid
Maurie Docs and Maurie Pay handle product quotes, e-signatures, and payment in one flow. In HubSpot, quotes with e-signatures are part of Revenue Hub Professional for newer accounts.
Find customers by your own fields
Mark any custom property “Searchable” on any Maurie AI plan. HubSpot lets you search by custom properties on Enterprise.
Local marketing and in-person sales built in
Google Business Profile, review requests, AI review replies, rank tracking, a cash register, and rewards are part of Maurie AI. HubSpot doesn’t offer them natively.
One simple plan, users included
Four plans with users, AI messages, and tools set in each one — instead of separate Hubs priced per seat.
Not offered natively by HubSpot — tools you’d add separately:
- A point of sale / cash register
- Rewards and punch cards
- Google Business Profile management
- Review requests and review replies
- Local search rank tracking
With Maurie AI, they are part of the platform.
How Maurie AI and HubSpot compare
| Feature | Maurie AI | HubSpot |
|---|---|---|
| AI agent | ||
| AI chatbot trained on your content | Yes: Every plan, Free included | Partly: Breeze Customer Agent on Professional and Enterprise, billed per resolution; a free rule-based chatbot builder |
| Live chat with handoff to a person | Yes: Starter and up: teammates accept the chat and reply live | Yes: Free live chat |
| Appointment booking | Yes: Your AI agent books into Google Calendar, Starter and up | Yes: Free meetings scheduler |
| Mobile app SDKs | Yes: Pro: iOS, Android, React Native, and Flutter SDKs | Yes: iOS and Android SDKs for its chat |
| Sales & CRM | ||
| Contacts, companies, and lists | Yes: Contacts on every plan; companies, lists, and property history from Starter | Yes: Free CRM |
| Assign leads to teammates | Yes: Yes: assign a lead to a teammate, who is notified | Yes: Contact owners in the free CRM |
| Leads created automatically from landing pages | Yes: Starter and up: every landing page form submission becomes a lead and a contact | Yes: Free landing pages and forms create contacts |
| Lead lifecycle stages | Yes: New, Contacted, Qualified, Converted, Closed | Yes: Lifecycle stages and lead status in the free CRM |
| Notes and one activity timeline per contact | Yes: Every plan: AI chats, emails, notes, leads, property changes, and sales in one timeline | Yes: Activity timeline on every record |
| Custom properties in your own sections | Yes: Custom properties on every plan, arranged in your own sections from Starter | Yes: Custom properties on every tier, grouped in record cards |
| Search contacts by a custom property | Yes: Every plan: mark any custom property “Searchable” | Partly: Enterprise only |
| Sales pipeline | Partly: Task boards with unlimited columns; column automations update properties on associated contacts, on every plan | Yes: Deal pipelines in the free CRM |
| Email sequences for sales follow-up | Yes: Workflows with emails and delays, Starter and up | Partly: Sales Hub or Service Hub Professional and up |
| Quotes, documents & payments | ||
| Quotes with products | Yes: Maurie Docs add-on: reusable templates, one-time and recurring products | Partly: Revenue Hub Professional and up for accounts created since September 2025 |
| E-signatures | Yes: Maurie Docs add-on, built in | Partly: On quotes, Revenue Hub Professional and up for newer accounts; document templates need a third-party app |
| Get paid from a signed quote | Yes: Yes: the customer signs and pays in the same flow | Partly: Revenue Hub Professional and up |
| Card payments and payment links | Yes: Maurie Pay on every plan, priced per transaction | Yes: Payment links on every plan with a connected processor |
| Cash register with inventory tracking | Yes: Every plan, Free included: products with inventory tracking, a customer-facing display, and receipts | Not offered or not listed; see detail: No native point of sale; stock is kept in custom properties synced from other systems |
| Customer support | ||
| Shared inbox | Yes: Connected email inboxes, Starter and up | Yes: Free; the Help Desk workspace is Service Hub Professional |
| Knowledge base / Help Center | Yes: Starter and up, with your branding | Partly: Service Hub Professional and Enterprise |
| Tasks | ||
| Tasks linked to customers | Yes: Every plan, linked to the customer’s contact | Yes: Free CRM |
| Tasks created automatically | Yes: Starter and up: from a landing page form, a signed document, a tag, or a property change — assigned to one person or round robin | Partly: With workflows, Professional and Enterprise |
| Marketing | ||
| Email marketing and landing pages | Yes: Starter and up: email builder, landing pages with embed code and QR codes, your own sending domain | Yes: Free, with more on paid tiers |
| Landing pages with QR codes and embed code | Yes: Starter and up: share by link or QR code, or paste the embed code into your own website | Partly: Free landing pages |
| Workflows | Yes: Starter and up: start from a form, a signed document, a tag, or a property change; send emails after a delay, create tasks, notify your team, request reviews | Partly: Professional and Enterprise |
| Rewards and punch cards | Yes: Virtual Rewards punch cards, Starter and up | Not offered or not listed; see detail: Third-party apps only |
| Local marketing | ||
| Google Business Profile management | Yes: Local Marketing add-on, per location | Not offered or not listed; see detail: Not offered natively |
| Review requests and AI review replies | Yes: Local Marketing add-on: automated review request campaigns with a follow-up, Smart Review Link with a QR code, AI replies, review widget | Not offered or not listed; see detail: Not offered natively |
| Social media publishing | Yes: Local Marketing add-on: AI posts to Google, Facebook, Instagram, and LinkedIn, with daily auto-posting | Partly: Marketing Hub Professional and up |
| Local search rank tracking | Yes: Local Marketing add-on: keywords and geo-grid rankings | Not offered or not listed; see detail: Not offered natively |
| Plans | ||
| Free plan | Partly: 1 user, 250 contacts, 1 AI agent, Cash Register | Yes: Up to 2 users and 1,000 contacts |
| How paid plans are priced | Yes: Per plan, with users included | Partly: Per seat, by Hub and tier; Professional tiers have a one-time onboarding fee |
✓ included · ◐ partly or with limits · — not offered or not listed; see each feature’s detail. HubSpot details from its public website, checked October 15, 2026.
Maurie AI or HubSpot?
Choose Maurie AI if…
- Your sales team sends quotes and wants e-signatures and payment without moving up to a Professional tier.
- You want to search contacts by your own custom properties, such as a customer ID, on every plan.
- You want an AI chatbot trained on your website on every plan, Free included.
- You sell in person and want a cash register with products, stock, and receipts on the customer record.
- You want Google Business Profile, review requests, AI review replies, and local rank tracking built in.
- You prefer a few clear plans with users included over per-seat pricing across separate Hubs.
Choose HubSpot if…
- You manage a sales pipeline with deals and forecasting.
- You need a broad enterprise platform: custom objects, advanced reporting, many Hubs, and a large app marketplace.
- You want a free CRM for up to 2 users and 1,000 contacts with free email marketing, forms, and meeting scheduling.
What each one costs
Maurie AI
Maurie AI offers a Free plan, then Starter from $49 per month billed annually ($59 billed monthly) with 3 users included. Plans are priced per plan, not per seat.
Free $0 · Starter $49/mo billed annually ($59 monthly) · Growth $149/mo billed annually ($179 monthly) · Pro $399/mo billed annually ($479 monthly)
Compare every Maurie AI plan →HubSpot
HubSpot offers free tools for up to 2 users and 1,000 contacts. Its Starter Customer Platform is listed at $20 per seat per month, with an introductory price for new customers. Professional tiers cost more — for example, Marketing Hub Professional starts at $890 a month with 3 seats and a one-time $3,000 onboarding fee — and quotes with e-signatures need Revenue Hub Professional with a Revenue Seat ($95 per seat per month).
As listed on HubSpot’s website on October 15, 2026. Prices can change; check their site for current pricing.
Maurie AI vs HubSpot: common questions
Is Maurie AI a good HubSpot alternative for small businesses?
For many small sales teams, yes: Maurie AI combines an AI chatbot, CRM, quotes with e-signatures and payment, a shared inbox, a Help Center, tasks, workflows, and local marketing in four plans with users included. If you need deal pipelines, forecasting, or enterprise reporting, HubSpot offers more.
Can I send quotes and collect payment in Maurie AI?
Yes. With the Maurie Docs add-on you build quotes from reusable templates with one-time and recurring products, send them for e-signature, and let the customer pay through Maurie Pay in the same flow.
Can I search contacts by my own fields?
Yes. Mark any custom contact property as Searchable — a customer ID, for example — and the contact search finds the person by that value.
Does Maurie AI have deals or a sales pipeline?
Use task boards to organize sales follow-ups into your own stages. Every plan supports unlimited columns and automations that update a contact property when its associated task moves into a column, such as setting Lead Status to Closed Won. Quotes, signatures, payments, and sales history stay connected to the contact.
Do I pay per user with Maurie AI?
No. Each plan includes a set number of users: 1 on Free, 3 on Starter, 5 on Growth, and unlimited users on Pro.
Sources
HubSpot is a trademark of its owner. Maurie AI is not affiliated with or endorsed by HubSpot. This comparison is based on publicly available information checked on October 15, 2026; features and prices may have changed since.
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