Website, FAQ & manual training
Bring website pages, frequently asked questions, and your own written information into the agent’s knowledge.
More connected.
Less complicated.
From the first customer question to the work that follows, Maurie AI gives small teams a shared place to support, organise, and grow.
Get started for freeYOUR BUSINESS. YOUR AGENT.
A better first conversation.
Give visitors answers from your own content, then help them take the next step. Shape your agent around your business and your customers.
Files as data sources
Use file training on paid plans to add the information your customers need.
Instructions & behaviour
Set the agent’s role, tone, goals, and boundaries separately from the content it learns.
A widget that feels like you
Customise the name, profile picture, colors, border, greeting, suggested questions, placeholder, notice, and footer.
Lead capture in the chat
Collect customer details through a form or the conversation. Configure fields, messages, destinations, and notifications.
Bookings without the back-and-forth
Let your agent check availability, gather customer details, and create appointments in Google Calendar.
Voice & chat attachments
Offer voice input on paid plans, with text responses. Enable file attachments when appropriate for your customer journey.
Test before you deploy
Try questions in the playground, adjust instructions, and deploy your agent to your website.
Conversation history & feedback
Review what customers ask, inspect conversations, and use feedback to improve the experience.
Human handoff
Give conversations a path to your team when personal attention is needed. Available from Starter.
AI models & custom actions
Growth and Pro add Fast / Smart model choice and custom AI actions for more capable agents.
Weekly knowledge sync
Keep connected website content up to date with scheduled weekly sync.
More control over website sources
Select sections from a fetched website tree, connect multiple sites, and remove sources you no longer need.
Language & experimentation controls
Configure language behaviour and A/B testing options in your agent settings.
One agent is included on Free. File training, voice, handoff, attachments, and bookings start on Starter; advanced models and custom actions start on Growth. Compare plans →
Explore AI AgentsA HOME FOR EVERY RELATIONSHIP
See more than a name in a list.
Bring customer details, leads, notes, and business relationships together. Give your team context before the next conversation.
Leads & contacts
Capture new enquiries, review leads, and keep names, email addresses, phone numbers, addresses, and customer context together.
Companies & customer lists
Organise contacts around the businesses they belong to and create lists for meaningful groups.
Custom contact properties
Store the details that matter to your business, with property history on paid plans.
Tags & notes
Add useful labels and notes so the important details are easy to find.
Contact activity
See associated conversations, leads, and bookings alongside the customer record.
Custom sections
Organise contact properties into your own sections. Upcoming allowances: 5 on Starter, 10 on Growth, and 15 on Pro.
A clearer path from lead to contact
Open a contact directly from a lead and keep changed email and phone details in sync.
Free includes 250 CRM contacts and 10 custom contact properties. Companies, lists, and property history start on Starter. Compare plans →
Explore CRMTHE NEXT STEP HAS A PLACE
Work together. Follow through.
Give work an owner, a due date, and the details needed to finish it. Keep the team’s tasks in one shared workspace.
Assignees, status & priority
Create tasks, assign work, set a due date, change status, and make priorities visible.
Comments, mentions & files
Keep discussion and supporting files close to the task, with mentions to bring teammates into the conversation.
Custom task properties
Add your own fields for the way your team works, from categories to project details.
Saved views & filters
Create reusable filtered task views. Starter includes 3 saved views; Growth includes 25; Pro includes unlimited views.
Tasks connected to customers
Associate tasks with contacts, including tasks created through workflows. Direct task creation from a contact is coming soon.
Make each view your own
Choose and reorder system and custom property columns, show linked contacts, and return to the last-used view.
Quick updates & better search
Change assignees inline, search linked contacts, and clear a search in one step.
Free includes 10 active tasks. Paid plans add custom task properties and saved views. Pro includes unlimited active tasks. Compare plans →
From the Maurie AI application. Interface improvements are in progress.
SUPPORT WITH THE CONTEXT BUILT IN
Helpful from hello to resolved.
Connect customer email, appointment booking, and self-service answers to the rest of your workspace.
Connected email inboxes
Bring customer email into Maurie AI so support has a place alongside your agents and customer records.
Conversation context
Review the interaction and the customer details your team needs before taking the next step.
Help center publishing
Create a searchable, branded home for helpful articles and customer answers. Help centers start on paid plans.
Booking types & availability
Set booking types and availability, then let your agent create appointments through the chat.
Google Calendar connection
Connect Google Calendar for availability and bookings. View events in Maurie and open them in Google Calendar.
Calendar views that fit your day
Month, week, and agenda views are available. A day view, refresh button, and clearer connected-calendar selection are coming soon.
Your brand, in the details
Paid plans support company colors, logo, and help center favicon. Growth and Pro add location and help center branding.
Bookings, connected inboxes, and published help centers start on Starter. Calendar event editing happens in Google Calendar. Compare plans →
From the Maurie AI application. Interface improvements are in progress.
FOLLOW-UP THAT FITS YOUR BUSINESS
Turn customer context into action.
Build the emails, pages, and automations that keep your relationships moving—without handing the work from tool to tool.
Email templates & visual editing
Build reusable email templates with content blocks, images, links, and layout tools.
Personalised email content
Use contact properties in your messages so your emails can speak to the person receiving them.
Branded sending domain
Connect a sending domain for your customer communications on paid plans.
Landing pages
Build landing pages inside the same platform where you manage leads and follow-up.
Property-based workflows
Trigger workflows when customer properties match your rules, then connect follow-up actions.
Emails, tasks & notes
Send email to a contact, email yourself, create a task, and add a note as part of an automated workflow.
Stop when the relationship changes
Stop a sequence when a customer property changes, such as when a customer becomes cancelled.
Notify the right people
Select one or more teammates for user notifications and personalise workflow notes with contact properties.
Email marketing, landing pages, sending domains, and workflows start on Starter. Marketing email has a monthly allowance on every paid plan. Compare plans →
From the Maurie AI application. Interface improvements are in progress.
A SEPARATE ADD-ON FOR EACH LOCATION
Be seen. Be trusted. Be local.
Bring social content, reputation management, Google Business tools, local SEO, and reporting together. Each location chooses its own plan.
AI social content
Generate posts and captions, upload images, and create content for your local business.
Scheduling & auto-publishing
Plan posts and automate publishing across connected Facebook, Instagram, LinkedIn, and Google Business channels.
Smart review links
Collect feedback with faces, thumbs, or star-rating formats and customise the thank-you experience.
Review request campaigns
Invite feedback with campaigns and follow-up emails. Bring in customers from a CSV or your CRM contacts.
AI review replies
Create AI responses to Google reviews, with drafting and approval options.
Google Business tools
Connect your profile, work with posts, reviews, and photos, and view business performance.
SEO + AI search optimisation
Get website recommendations and generate FAQs aimed at traditional search and AI discovery.
Website embeds & galleries
Publish FAQs, social content, and photo galleries through website embeds, with preview and layout controls.
Keywords & geo-grid rankings
Use suggested or custom keywords, set target zones, view ranking heatmaps, and run monthly automated checks.
Competitor intelligence
Local Marketing Pro adds competitor ranking intelligence to help you understand your local search landscape.
Reporting that makes work visible
Review Google Business performance, ranking audits, competitors, and completed actions. Pro adds advanced SEO reporting.
AI video content
AI video creation for social marketing is planned. Final plan availability and generation limits are still to be confirmed.
A clearer local command centre
See setup, reviews, social, rankings, and website activity together in a dedicated location overview.
Local Marketing: 5 tracked keywords and 1 geo-grid zone. Local Marketing Pro: 10 tracked keywords and up to 5 zones, plus competitor intelligence and advanced SEO reporting. Compare plans →
From the Maurie AI application. Interface improvements are in progress.
KNOW WHAT’S WORKING
Clarity for your next decision.
Keep usage, outcomes, and team controls visible as Maurie becomes a bigger part of your business.
Usage & conversation analytics
See message usage and conversation activity, with allowances and usage tracking in your workspace.
Lead, booking & feedback insights
Paid plans add visibility into leads, bookings, and customer feedback.
Advanced agent analytics
Growth and Pro include resolution and escalation rates, topic insights, unanswered questions, and agent comparisons.
API & webhooks
Connect your own systems through public API and webhook access on Pro.
Custom roles & permissions
Give team members appropriate access with custom roles and permissions on Pro.
Branding removal & extra capacity
Paid plans can add message capacity and remove Maurie AI branding. Extra agents, inboxes, and help centers have separate add-on pricing.
Basic analytics are included on Free. Advanced agent analytics start on Growth. API, custom roles, and priority support are included on Pro. Compare plans →
A familiar idea. A more connected way to work.
CRM, help desk, task management, local marketing, and AI chat—together in Maurie AI.
YOUR NEXT CHAPTER STARTS HEREBig things start
Big things start
with a little help.
Meet your AI agent. Then bring the rest of your business together.
Get started for freeFree forever plan · Upgrade when you’re ready