Maurie AI vs Keap
One intuitive platform that makes scaling your business easy.
A Keap alternative for small businesses that want CRM, automation and email marketing without a $320-a-month start and required implementation services, plus an AI chatbot and an AI Phone Receptionist in the same account.
Start free, with AI answering chats and calls.
Maurie AI covers the whole business: AI chat, CRM, quotes and e-signatures, payments, support, marketing, and local marketing. One platform, one customer record, one place to work.
Start free or from $49
Maurie AI has a Free plan, and Starter is $49 a month billed yearly. Keap starts at $320 a month billed monthly, with required implementation services.
AI on your website and your phone
Maurie AI’s AI agent answers website visitors on every plan, and the AI Phone Receptionist answers calls on its own US number. Neither is listed on Keap’s pricing page.
Support next to sales
A shared inbox and a published Help Center sit next to your CRM, tasks and email marketing.
Not listed on Keap’s pricing page — part of Maurie AI:
- An AI chatbot for your website
- An AI Phone Receptionist
- A published Help Center
- A cash register
- Rewards and punch cards
- A free plan
With Maurie AI, they are part of the platform.
How Maurie AI and Keap compare
| Feature | Maurie AI | Keap |
|---|---|---|
| AI agent | ||
| AI chatbot for your website | Yes: Every plan, Free included | Not offered or not listed; see detail: Not listed on its site |
| AI phone receptionist | Yes: A package on any plan, from $49 a month for 100 minutes | Not offered or not listed; see detail: A business phone line for calls and texts; an AI receptionist is not listed |
| Appointment booking | Yes: Your AI agent books into Google Calendar, Starter and up | Yes: Appointment scheduler synced with your Gmail or Outlook calendar |
| Sales & CRM | ||
| Contacts, companies, and lists | Yes: Contacts on every plan; companies, lists, and property history from Starter | Yes: Contacts, companies, tags and lists |
| Custom properties on contacts | Yes: Custom properties on every plan, arranged in your own sections from Starter | Yes: Custom fields on contacts and companies |
| Sales pipeline | Partly: Task boards with your own stages and column automations that update the contact; no separate deal board | Yes: Sales pipeline with pipeline automation |
| Quotes, documents & payments | ||
| Quotes and e-signatures | Yes: Maurie Docs add-on | Partly: Quotes customers accept with one click, then turn into invoices |
| Card payments and a cash register | Yes: Maurie Pay and Cash Register on every plan | Partly: Native payments (US), checkout forms, Stripe and PayPal; a cash register is not listed |
| Subscriptions | Yes: Growth and Pro: monthly or annual subscriptions, automated invoices and statements, card retries | Yes: Recurring payments and invoices, with past-due and card-expiry reminders |
| Customer support | ||
| Shared inbox | Yes: Connected email inboxes, Starter and up | Partly: 1:1 email synced with Gmail or Outlook |
| Published Help Center | Yes: Starter and up, with your branding | Not offered or not listed; see detail: Not listed on its site |
| Marketing | ||
| Email campaigns and landing pages | Yes: Starter and up: email builder, landing pages with embed code and QR codes, your own sending domain | Yes: Email broadcasts, landing pages and multi-page sales funnels |
| Workflows | Yes: Starter and up: start from a form, a signed document, a tag, or a property change; send emails after a delay, create tasks, notify your team, request reviews | Yes: Automations with a template library and an AI Automation Assistant |
| Text messages | Not offered or not listed; see detail: Not offered | Yes: 500 texts and 100 voice minutes included (US), with paid tiers for more |
| Local marketing | ||
| Google reviews | Yes: Local Marketing add-on: automated review request campaigns with a follow-up, Smart Review Link with a QR code, AI replies, review widget | Partly: Google review requests through a Google Business connection |
| Plans | ||
| Free plan | Yes: Yes: 1 AI agent, 50 AI messages a month, 250 contacts, Cash Register | Not offered or not listed; see detail: No free plan listed |
| How plans are priced | Yes: Per plan, with users included | Partly: One plan from $320 a month for 2 users and 1,500 contacts; extra users $39 a month |
✓ included · ◐ partly or with limits · — not offered or not listed; see each feature’s detail. Keap details from its public website, checked November 12, 2026.
Maurie AI or Keap?
Choose Maurie AI if…
- You want to start on a free plan or from $49 a month, without implementation services.
- You want AI to answer website chats and phone calls.
- You want a shared inbox and a Help Center next to your CRM.
Choose Keap if…
- You want text message marketing and a business phone line for calls and texts (US).
- You sell online with checkout forms, order bumps and promo codes.
- You want a dedicated Customer Success Manager and 24/7 chat support.
What each one costs
Maurie AI
Maurie AI offers a Free plan, then Starter from $49 per month billed annually ($59 billed monthly) with 3 users included. Plans are priced per plan, not per seat.
Free $0 · Starter $49/mo billed annually ($59 monthly) · Growth $149/mo billed annually ($179 monthly) · Pro $399/mo billed annually ($479 monthly)
Compare every Maurie AI plan →Keap
Keap lists one plan with every feature, starting at $320 a month billed monthly or $3,195 a year, for 2 users and 1,500 contacts. Extra users are $39 a month each, and the price rises with more contacts. Implementation services are required; their price is not shown on the page. Text marketing includes 500 messages and 100 voice minutes, with paid tiers from $24 a month.
As listed on Keap’s website on November 12, 2026. Prices can change; check their site for current pricing.
Maurie AI vs Keap: common questions
Is Maurie AI a good Keap alternative?
Yes, if you want CRM, automation and email marketing with an AI chatbot and an AI Phone Receptionist, starting free. If you rely on text message marketing, online checkout with order bumps, or a dedicated success manager, Keap offers those.
Does Maurie AI charge for implementation?
No. You sign up yourself on any plan, Free included, and add your website so the AI agent learns your business.
Can Maurie AI send text messages like Keap?
No. Maurie AI sends email campaigns and answers calls with the AI Phone Receptionist, but it doesn’t send text messages.
Sources
Keap is a trademark of its owner. Maurie AI is not affiliated with or endorsed by Keap. This comparison is based on publicly available information checked on November 12, 2026; features and prices may have changed since.
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