Maurie AI vs Housecall Pro
One intuitive platform that makes scaling your business easy.
A Housecall Pro alternative for service businesses that want an AI receptionist and an AI chatbot answering every customer, a flexible CRM, and marketing — starting on a free plan.
Every customer answered — with a CRM you shape.
Maurie AI covers the whole business: AI chat, CRM, quotes and e-signatures, payments, support, marketing, and local marketing. One platform, one customer record, one place to work.
AI on your website and your phone
Every Maurie AI plan includes an AI chat agent for your own website, and an AI Phone Receptionist package starts at $49 a month on any plan. Housecall Pro’s CSR AI answers calls and chats as an add-on; its price is not shown on its pricing page.
A CRM you shape
Custom properties in your own sections, lists, landing pages, a Help Center and email marketing sit next to every customer.
Start free
Maurie AI has a free plan. Housecall Pro offers a 14-day free trial, then plans from $59 a month billed annually.
Not listed on Housecall Pro’s site — part of Maurie AI:
- Custom properties in your own sections
- A published Help Center
- Landing pages
- A cash register
- Rewards and punch cards
With Maurie AI, they are part of the platform.
How Maurie AI and Housecall Pro compare
| Feature | Maurie AI | Housecall Pro |
|---|---|---|
| AI agent | ||
| AI chatbot for your website | Yes: Every plan, Free included | Partly: CSR AI add-on answers website chats; price not listed |
| AI phone receptionist | Yes: A separate package on any plan, from $49 a month for 100 minutes | Yes: CSR AI add-on answers calls; price not listed on its pricing page |
| Online booking | Yes: Your AI agent books into Google Calendar, Starter and up | Yes: Online booking on every plan, from Google or your website |
| Sales & CRM | ||
| Custom properties in your own sections | Yes: Custom properties on every plan, arranged in your own sections from Starter | Not offered or not listed; see detail: Not listed on its site |
| Quotes, documents & payments | ||
| Quotes | Yes: Maurie Docs add-on, with e-signature and payment | Yes: Estimates on every plan; a sales proposal tool on Max |
| Card payments | Yes: Maurie Pay: 3.4% + $0.30 per card transaction | Yes: Card processing from 2.59%; consumer financing on every plan |
| Cash register with inventory tracking | Yes: Every plan, Free included: products with inventory tracking, a customer-facing display, and receipts | Not offered or not listed; see detail: Not listed on its site |
| Tasks | ||
| Scheduling and dispatching | Partly: Tasks in List, Board and Calendar views; no dispatching or route optimization | Yes: Scheduling and dispatching on every plan; GPS from Essentials; route optimization on Max |
| Price book and job costing | Not offered or not listed; see detail: Not offered | Yes: Price book and job costing on every plan; QuickBooks Online sync from Essentials |
| Customer support | ||
| Published Help Center | Yes: Starter and up, with your branding | Not offered or not listed; see detail: Not listed on its site |
| Marketing | ||
| Email campaigns and landing pages | Yes: Starter and up: email builder, landing pages with embed code and QR codes, your own sending domain | Partly: Email, text and postcard campaigns add-on (US only); landing pages not listed |
| Local marketing | ||
| Review requests | Yes: Local Marketing add-on: automated review request campaigns with a follow-up, Smart Review Link with a QR code, AI replies, review widget | Yes: Review management on every plan |
| Plans | ||
| Free plan | Yes: Yes: 1 AI agent, 50 AI messages a month, 250 contacts, Cash Register | Not offered or not listed; see detail: No free plan; a 14-day free trial |
| How plans are priced | Yes: Per plan, with users included | Yes: Basic (1 user), Essentials (5 users), Max (8 users) |
✓ included · ◐ partly or with limits · — not offered or not listed; see each feature’s detail. Housecall Pro details from its public website, checked November 10, 2026.
Maurie AI or Housecall Pro?
Choose Maurie AI if…
- You want an AI chatbot on your website and an AI receptionist on the phone with a clear price.
- You want a flexible CRM with your own properties, lists and landing pages.
- You want to start on a free plan.
Choose Housecall Pro if…
- You run field crews and need dispatching, route optimization and employee GPS tracking.
- You price jobs from a price book with flat-rate pricing and offer consumer financing.
- You need job costing, QuickBooks Online sync, or postcard campaigns, and lower card fees (from 2.59%).
What each one costs
Maurie AI
Maurie AI offers a Free plan, then Starter from $49 per month billed annually ($59 billed monthly) with 3 users included. Plans are priced per plan, not per seat.
Free $0 · Starter $49/mo billed annually ($59 monthly) · Growth $149/mo billed annually ($179 monthly) · Pro $399/mo billed annually ($479 monthly)
Compare every Maurie AI plan →Housecall Pro
Housecall Pro lists Basic at $59 a month billed annually ($79 monthly) for 1 user, Essentials at $149 ($189) for 5 users and Max at $299 ($329) for 8 users, with a 14-day free trial and no long-term contract. CSR AI and Campaigns are add-ons without a price on its pricing page. Card processing starts at 2.59%.
As listed on Housecall Pro’s website on November 10, 2026. Prices can change; check their site for current pricing.
Maurie AI vs Housecall Pro: common questions
Is Maurie AI a good Housecall Pro alternative?
Yes, if you want an AI chatbot and an AI Phone Receptionist answering every customer, a flexible CRM and email marketing, starting free. If you run field crews and need dispatching, a price book, consumer financing and job costing, Housecall Pro is built for that.
How much is the Maurie AI Phone Receptionist?
Packages start at $49 a month for 100 minutes, on any plan including Free. Minutes are counted by the second and you set a monthly limit.
Can I keep Housecall Pro for jobs and use Maurie AI for calls and chat?
Yes. Many owners keep their field app for jobs and use Maurie AI for the AI receptionist, website chat, CRM and marketing.
Sources
Housecall Pro is a trademark of its owner. Maurie AI is not affiliated with or endorsed by Housecall Pro. This comparison is based on publicly available information checked on November 10, 2026; features and prices may have changed since.
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