Free
Build your first AI Agent
$0/ month
Free forever
- 1 AI agent
- 50 AI messages / month
- 1 user
- 250 CRM contacts
- 10 active tasks
Start free.
Grow at your pace.
Choose the tools and capacity your business needs. Every plan brings your AI agent, contacts, and tasks into one connected workspace.
Starter
Run your small business
$49/ month
Billed annually · $588 / year
- 3 AI agents
- 1,000 AI messages / month
- 3 users
- 5,000 CRM contacts
- 250 active tasks
- 1 connected inbox
- 1 published help center
- Cash Register
- 1 Virtual Rewards program
- Bookings & workflows
Growth
Automate and grow your business
$149/ month
Billed annually · $1,788 / year
- 5 AI agents
- 5,000 AI messages / month
- 5 users
- 10,000 CRM contacts
- 500 active tasks
- 3 connected inboxes
- 2 published help centers
- Cash Register
- 5 Virtual Rewards programs
- Bookings & workflows
- Advanced models & analytics
Pro
Scale your organization
$399/ month
Billed annually · $4,788 / year
- Unlimited AI agents
- 15,000 AI messages / month
- Unlimited users
- Unlimited CRM contacts
- Unlimited active tasks
- Unlimited connected inboxes
- Unlimited published help centers
- Cash Register
- Unlimited Virtual Rewards programs
- Bookings & workflows
- API, webhooks & custom roles
All prices in USD. Annual prices are monthly equivalents billed once per year.
AI messages and marketing emails have monthly allowances on every plan, including Pro.
Compare every planThe details, without the guesswork.
| Features & capacity | Free | Starter | Growth | Pro |
|---|---|---|---|---|
| Core | ||||
| AI Agents | 1 | 3 | 5 | Unlimited |
| AI messages / month | 50 | 1,000 | 5,000 | 15,000 |
| Users | 1 | 3 | 5 | Unlimited |
| Training sources (per agent) | 5 | 25 | 100 | 500 |
| Website pages crawled (per agent) | 25 | 250 | 2,500 | 10,000 |
| Training file storage | 10 MB | 100 MB | 1 GB | 5 GB |
| AI Agents & Conversations | ||||
| Website, FAQs & manual training | ✓ | ✓ | ✓ | ✓ |
| Widget customization, lead capture, deploy | ✓ | ✓ | ✓ | ✓ |
| File training | — | ✓ | ✓ | ✓ |
| Voice input | — | ✓ | ✓ | ✓ |
| Human handoff | — | ✓ | ✓ | ✓ |
| Bookings (Google Calendar) | — | ✓ | ✓ | ✓ |
| Autosync Weekly (website) | — | — | ✓ | ✓ |
| Advanced analytics | — | — | ✓ | ✓ |
| Chat file attachments (owner enables) | — | ✓ | ✓ | ✓ |
| Fast / Smart AI model choice | — | — | ✓ | ✓ |
| Custom AI Actions | — | — | ✓ | ✓ |
| CRM | ||||
| CRM Contacts | 250 | 5,000 | 10,000 | Unlimited |
| Custom Contact Properties | 10 | 25 | 50 | Unlimited |
| Custom Sections | — | 5 | 10 | 15 |
| Companies | — | ✓ | ✓ | ✓ |
| Lists | — | ✓ | ✓ | ✓ |
| Property History | — | ✓ | ✓ | ✓ |
| Tasks | ||||
| Active Tasks | 10 | 250 | 500 | Unlimited |
| Custom Task Properties | — | 5 | 25 | Unlimited |
| Saved Task Views | — | 3 | 25 | Unlimited |
| Service | ||||
| Connected Email Inboxes | — | 1 | 3 | Unlimited |
| Published Help Centers | — | 1 | 2 | Unlimited |
| Marketing & Automation | ||||
| Marketing emails / month | — | 5,000 | 25,000 | 75,000 |
| Landing Pages | — | 5 | 25 | Unlimited |
| Active Workflows | — | 10 | 50 | Unlimited |
| Rewards programs | — | 1 | 5 | Unlimited |
| Sending domain | — | ✓ | ✓ | ✓ |
| Sales | ||||
| Cash Register (products, stock, cash & check sales) | — | ✓ | ✓ | ✓ |
| Developers | ||||
| Public API & Webhooks | — | — | — | ✓ |
| Team & Branding | ||||
| Custom roles & permissions | — | — | — | ✓ |
| Company logo, colors & Help Center favicon | — | ✓ | ✓ | ✓ |
| Location Branding - Help Center | — | — | ✓ | ✓ |
| Priority support | — | — | — | ✓ |
“Unlimited” applies to the specified core objects on Pro. AI messages, marketing emails, training sources, website pages, and file storage remain metered.
A little extra capacity.
Core add-ons are available on the eligible paid plans below. These prices are per month.
Additional AI Agent
Starter, Growth · Pro already includes unlimited agents.
Additional 1,000 AI messages
Starter, Growth, Pro
Additional Email Inbox
Starter, Growth · Pro already includes unlimited inboxes.
Additional Help Center
Starter, Growth
Remove Maurie AI Branding
Starter, Growth, Pro
Maurie Docs
Starter, Growth, Pro
Core add-ons use the monthly-equivalent rates shown and are billed with your subscription cadence. Optional auto-recharge costs $25 per 1,000 messages; purchased recharge credits do not expire and are used after your plan’s monthly allowance. Branding removal is a separate paid add-on.
MORE VISIBILITY. LOCATION BY LOCATION.Local Marketing
Local Marketing
add-ons.
Grow your local presence with AI social content, reputation management, Google Business tools, and local SEO. Choose one plan for each business location.
Local Marketing
AI-powered marketing for your location
$79/ location / month
Billed annually · $948 / year per location
- AI social content & auto-publishing
- Smart review management & campaigns
- AI Google review replies
- Google Business optimization
- 5 tracked SEO keywords
- 1 geo-grid ranking zone
- Website FAQs, galleries & embeds
- Local performance reporting
Local Marketing Pro
Advanced SEO & competitive intelligence
$159/ location / month
Billed annually · $1,908 / year per location
- Everything in Local Marketing
- 10 tracked SEO keywords
- Up to 5 geo-grid zones
- Competitor ranking intelligence
- Advanced SEO & website insights
- Ranking audits & trend reporting
Each location chooses its own plan. Local Marketing locations are separate from AI agents.
Managing 5+ locations? Contact us through your Maurie AI workspace for volume pricing.
PRICING, MADE CLEARKnow what
Know what
you’re choosing.
What does the free plan include?
One AI agent, 50 AI messages per month, one user, 250 CRM contacts, 10 custom contact properties, 10 active tasks, and basic conversation and usage analytics. Free does not include bookings, connected inboxes, published help centers, email marketing, landing pages, or workflows.
How does annual billing work?
The annual view shows the monthly equivalent. Starter is $588/year, Growth is $1,788/year, and Pro is $4,788/year. Local Marketing is $948/year per location and Local Marketing Pro is $1,908/year per location. Monthly billing is also available at the rates shown in the monthly view.
What does “unlimited” mean on Pro?
Pro includes unlimited AI agents, users, CRM contacts, custom contact properties, active tasks, custom task properties, saved task views, connected email inboxes, published help centers, landing pages, active workflows, and rewards programs. It includes 15,000 AI messages and 75,000 marketing emails per month. Training sources, website pages, and storage also have defined limits.
Can I buy extra AI messages?
Yes. Eligible paid plans can add 1,000 AI messages for $25/month per pack. Optional auto-recharge also uses a $25 rate per 1,000 messages.
Do I need an additional AI agent add-on on Pro?
No. Pro already includes unlimited AI agents. The $25/month additional agent add-on applies to Starter and Growth.
Is Local Marketing part of the core subscription?
It is a separate per-location add-on. Each location chooses Local Marketing or Local Marketing Pro. The core AI-agent and workspace allowances remain separate.
Are all planned refinements available today?
Items labelled “Planned refinement” are upcoming improvements. Current features are listed without this label.
YOUR NEXT CHAPTER STARTS HEREBig things start
Big things start
with a little help.
Meet your AI agent. Then bring the rest of your business together.
Get started for freeFree forever plan · Upgrade when you’re ready