Maurie AI vs Asana
One intuitive platform that makes scaling your business easy.
An Asana alternative for small businesses whose tasks start with a customer: assign the follow-up, link it to the contact, send the quote, and get paid — with the conversation, CRM record, and next step in one workspace.
Your tasks, your customers, and your sales on one platform.
Maurie AI covers the whole business: AI chat, CRM, quotes and e-signatures, payments, support, marketing, and local marketing. One platform, one customer record, one place to work.
Every task knows its customer
Tasks link to CRM contacts and are created by workflows when a customer property changes, so the follow-up never loses its context.
From task to signed quote to payment
Send the quote with Maurie Docs, collect the e-signature, and take payment with Maurie Pay — in the same workspace as the task.
One platform for the whole business
An AI chatbot, CRM, shared inbox, Help Center, email marketing, a cash register, and local marketing come with Maurie AI, with users included in each plan.
Not part of Asana’s core plans — tools you’d add separately:
- A CRM
- Quotes and e-signatures
- Card payments and a cash register
- An AI chatbot for your website
- A shared inbox and Help Center
- Email marketing
With Maurie AI, they are part of the platform.
How Maurie AI and Asana compare
| Feature | Maurie AI | Asana |
|---|---|---|
| Tasks | ||
| Tasks with assignees, priorities, and due dates | Yes: Every plan, Free included | Yes: Every plan |
| Team chat with channels, direct messages, and threads | Yes: Growth and Pro: Maurie Chat, with contacts and tasks shared as cards and a message turned into a task | Partly: Comments on tasks and messages in projects; no separate chat |
| Sections with drag and drop | Yes: Every plan: list sections, unlimited board columns, and drag-and-drop task organization | Yes: Yes, in list, board, and calendar views |
| Board and calendar views | Yes: Every plan, including Free; unlimited board columns and drag-to-reschedule Calendar | Yes: Board and calendar on every plan |
| Timeline / Gantt views | Not offered or not listed; see detail: Not offered | Yes: Starter and up |
| Custom task fields | Yes: Starter and up (5, 25, or unlimited) | Yes: Starter and up |
| Saved views | Yes: Starter and up (3, 25, or unlimited) | Yes: Yes |
| Tasks linked to customer contacts | Yes: Every plan, linked to the customer’s contact | Partly: Projects can be linked to clients in the separate Client Management product |
| Tasks created automatically | Yes: Starter and up: from a landing page form, a signed document, a tag, or a property change — assigned to one person or round robin | Yes: Rules, unlimited on Starter and up |
| Sales & CRM | ||
| Built-in CRM | Yes: Contacts on every plan; companies, lists, and property history from Starter | Not offered or not listed; see detail: No built-in CRM; CRM templates and a Salesforce integration |
| Custom properties on customer records | Yes: Custom properties on every plan, arranged in your own sections from Starter | Not offered or not listed; see detail: Custom fields are on tasks and projects, not customer records |
| Quotes, documents & payments | ||
| Quotes with products and e-signatures | Yes: Maurie Docs add-on | Not offered or not listed; see detail: No native signing; a DocuSign integration tracks envelopes on tasks |
| Card payments and a cash register with inventory | Yes: Maurie Pay and Cash Register on every plan | Not offered or not listed; see detail: Not listed on its site |
| AI agent | ||
| AI chatbot for your website | Yes: Every plan, Free included | Not offered or not listed; see detail: Not offered |
| Customer support | ||
| Shared inbox and Help Center | Yes: Starter and up | Not offered or not listed; see detail: Not offered |
| Marketing | ||
| Email campaigns and landing pages | Yes: Starter and up: email builder, landing pages with embed code and QR codes, your own sending domain | Not offered or not listed; see detail: Not offered |
| Landing pages with QR codes and embed code | Yes: Starter and up: share by link or QR code, or paste the embed code into your own website | Not offered or not listed; see detail: Not offered |
| Local marketing | ||
| Google Business Profile, reviews, and social posts | Yes: Local Marketing add-on, per location | Not offered or not listed; see detail: Not listed on its site |
| Plans | ||
| Free plan | Partly: 1 user, 10 active tasks, 250 contacts | Yes: Personal plan for 2 users, unlimited tasks |
| How paid plans are priced | Yes: Per plan, with users included | Partly: Per user, per month |
| API and webhooks | Partly: Pro | Yes: Yes, plus 100+ integrations |
✓ included · ◐ partly or with limits · — not offered or not listed; see each feature’s detail. Asana details from its public website, checked October 15, 2026.
Maurie AI or Asana?
Choose Maurie AI if…
- Your tasks are customer follow-ups: calls to return, quotes to send, bookings to confirm.
- You want tasks linked to CRM contacts and created by workflows when a customer property changes.
- You also need a CRM, quotes with e-signatures, payments, and an AI chatbot for your website in the same place.
- You prefer plans with a set number of users included rather than paying per seat.
Choose Asana if…
- You run complex internal projects that need timeline or Gantt views, portfolios, goals, or workload planning.
- You need a large integration catalog, unlimited free guests, or enterprise controls such as SAML and SCIM.
What each one costs
Maurie AI
Maurie AI offers a Free plan, then Starter from $49 per month billed annually ($59 billed monthly) with 3 users included. Plans are priced per plan, not per seat.
Free $0 · Starter $49/mo billed annually ($59 monthly) · Growth $149/mo billed annually ($179 monthly) · Pro $399/mo billed annually ($479 monthly)
Compare every Maurie AI plan →Asana
Asana lists a free Personal plan for 2 users, Starter at US$10.99 per user per month billed annually (US$13.49 billed monthly), Advanced at US$24.99 per user per month billed annually (US$30.49 billed monthly), and Enterprise plans with custom pricing.
As listed on Asana’s website on October 15, 2026. Prices can change; check their site for current pricing.
Maurie AI vs Asana: common questions
Is Maurie AI a good Asana alternative for small businesses?
It can be, if most of your tasks are about customers. Maurie AI links tasks to CRM contacts, creates them from workflows, and adds quotes, payments, an AI chatbot, a shared inbox, and email marketing. If you mainly plan internal projects with timelines and portfolios, Asana is the more specialized tool.
Does Maurie AI have a free plan?
Yes. The Free plan includes one AI agent, one user, 250 CRM contacts, 10 active tasks, and the Cash Register. Paid plans add more users, tasks, custom task properties, saved views, and workflows.
Can I link a task to a customer in Maurie AI?
Yes. Tasks can be associated with CRM contacts, including tasks created automatically by workflows, so the next step stays connected to the customer.
Does Maurie AI have board and calendar views?
Yes. Every plan includes List, Board, and Calendar views. Add unlimited board columns, drag tasks between them, and configure column automations to update properties on the contact associated with a task. In Calendar, drag tasks to another date to change their due dates. Timeline and Gantt views are not offered.
Sources
Asana is a trademark of its owner. Maurie AI is not affiliated with or endorsed by Asana. This comparison is based on publicly available information checked on October 15, 2026; features and prices may have changed since.
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